[ infographics ] Pie Charts Suck
May 11th, 2011
via [ Chart Wars ] by Alex Lundry
Vision is our most dominant sense. It takes up 50% of our brain’s resources. And despite the visual nature of text, pictures are actually a superior and more efficient delivery mechanism for information. In neurology, this is called the ‘pictorial superiority effect’ [...] If I present information to you orally, you’ll probably only remember about 10% 72 hours after exposure, but if I add a picture, recall soars to 65%. So we are hard-wired to find visualization more compelling than a spreadsheet, a speech of a memo.




I think it’s somewhat false to talk about the ‘delivery’ of information. For one thing, information is not something to be taken for granted as a kind of object. Information is itself a delivery system, a mediation, that may give us glimpses of the world, but that typically lards such glimpses with masses of manipulation. Even the best intentioned ‘information’ is a mediated glimpse of the world. But most information is far from ‘best intentioned’. You can be sure that any information that comes to you was created, derived, distilled, whatever, by some highly interested entity or combination of entities. Usually we are talking about gvt. and corporation funded researchers.
Then this ‘information’ is lodged into graphs which give it a kind of visual inevitability, eliminating all sense of ambiguity, uncertainty, bias. Graphs are wondrous at transforming interpretations of reality into ‘facts’.
This all becomes easier to grasp if we recognize visuals not as ‘delivery’ systems (using that quasi-scientific language that is so in vogue these days, due to the triumph of technology and scientism), but as channels of communication. This reminds viewers that they should be aware of it as a two-way process, in which they must ACTIVELY participate, at the very least by encouraging an active critical function in their way of taking in whatever they take in.
See it, absorb it, ok. But question it, challenge it.